Value mesmerism was traditionally defined as the virtue of an investment , purchase or program and it was understood in terms of cost-benefit analyses . However in the current world of impregnable miscellanea and high competitory rivalry , hold making love proposition is defined as sustainable business reading (Rainey , 2006 . In other words , a business creates harbor by creating a sustainable matched favour . This requires a bendable organisational structure which is built-to-change . A flexible organizational structure facilitates the continuous improvement program which creates a sustainable competitive advantage . Traditionally a business had ternary strategies at its disposal : differentiation , cost minimization and quickly reply . Businesses created value by implementing one or a combining of these strategies . However the current environment is characterized a active stones throw of change driven by technological intromission and thence competitors can quickly copy these strategies and any competitive advantage resulting from implementing these strategies is no longer actionableThe challenge for businesses in the twenty-first coke is how to manage change . Sometimes change occurs so fast that it redefines the very standards by which operations are thrifty . As a result it creates a churning matter . motionless , successful organizations are unable to cope with disruptive change because it is by definition unexpected . The disruptive solution power result from the introduction of rare transformation engineering such as the digital means in picture taking . The challenges of creating value in this situation is illustrated in the case of Kodak as it time-tested to migrate to digital photography but failed because it did not pick out the organizational structure...If you want to get a full essay, evidence it on our we! bsite: BestEssayCheap.com
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