Business Strategy in Transport Essay Example | Topics and Well Written Essays - 1750 words

Business Strategy in Transport - Essay Example Airline industry is increasing in the present booming economy encouraging new entrants new establish their service. Modern day airline industry follows low cost strategy so as to provide an alternative to the price sensitive clients which evolved during the period of crisis during 2000 followed by 9/11 strike by terrorist and Iraq war (Cento, 2008). Therefore entering into the market, the business entrepreneur must analyze the market situation, identifying the routes to operate and airports, main business centre, reaching time, etc. In a bid to enter the airline industry, a air route from London to Brussels has identified through Heathrow airport in London and Brussels National Airport. Heathrow airport is one of world’s busiest international airports with five terminals. It is situated 32 kilometers from the London city while used by more than 68 million passengers each year. Over 100 companies operate at this airport providing service the customers flying them to over 200 destinations. The airport is connected by road and rail making it easier for the passengers make it convenient for them to choose the mode of transport they would like to reach the airport. Nearby the airport, there are three international hotels and other 20 plus hotels in the city. There are plenty of buses of National Express from London to Heathrow airport which departs every 15 to 30 minutes from 4.30 am to midnight which takes about 45 minutes to reach the place.