Mall Shopping Behavior

2006 IABR and TLC Conferences Proceedings Cancun, Mexico Mall Shopping Behavior of Turkish Consumers Elif Akagün Ergin, Çankaya University Handan Özdemir, Çankaya University Bülent Özsaçmac?, Çankaya University Abstract The chief(prenominal) affair of this study is to examine the mall shop bearing of Turkish consumers. Our emphasis is on issues such as obtain behavior patterns, purchase get downs and shopping pauperisms of urban Turkish consumers. Consumers between the ages of 15-59 endure been selected for this research and surveys were conducted at three study shopping malls in Ankara, Turkey with the participation of 384 subjects. Introduction grand research has been conducted on consumers shopping behaviors. When Tauber (1972) explored the reasons consumers had for shopping, he suggested two ballpark categories: personal and well-disposed. He found that one major motivation of consumers was the need for diversion, acquiring away from the boredom and ro utine of unremarkable life. Diversion could in any case be widen into self-gratification by spending bullion on oneself. For many other consumers, the physical activity associated with shopping is desirable, so ofttimes so that many malls open their doors betimes so that pot can take their constitutionals.

On the social side, Tauber (1972) identified the point that shopping incorporates a social experience outside the home, enable shoppers to meet with peers and to communicate with others who imbibe identical interests. In other words, malls are places where people gather who commit a common bond of inter est, activity, and participation (Roslow et ! al., 1993) Consumers may resist significantly in their motivation for shopping, mall selection criteria, purchasing patterns, purchasing finish making. The act of shopping may have significantly diverse meanings among consumers. Some consumers view shopping as a stringently utilitarian function, while others expect voluptuary values from it (Babin et al., 1994; Bauman et al., 1981). Crowley...If you destiny to get a full essay, fix up it on our website: BestEssayCheap.com

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