Marketing of Changhong in China

Marketing of Changhong in China member 1. client analysis A. Segments 1. Color TV Pure flat serial ace flat serial Flat forthrightly serial Comments: Largest segment, dairy farm products, segmented by regional needs/operative Offerings/entertainment, accelerating ripening 2. Projection TV Comments: Second largest segment, technical offerings, Middle-classs favourites, high offshoot direct in urban areas. 3. liquid crystal displayS & vitamin A; PDP TV Comments: Potential, high technical supports and opulence doojigger, growing dramatically. B. Customer Motivations Segment Motivations 1. Color TV Basic appliance for families, affordable, entertain needs, internet access 2. Projection TV Entertainment, enjoyable, business purposes (KTV e.g.), counterchange CRT-TV for an update. 3. LCD & PDP TV Fashion, objectification. C. Unmet Needs Lack of intercommunication and interaction: It does not respond analogous a personal computer. Section 2. Competitor Analysis A. Competitor Identification Most at once emulous: TCL bay window, Konda, Xiahua, Haier Group, Chuanwei, Sony corp, Panasonic, LG, SAMSUNG. Group Co, Skyworth, Xiahua, Panasonic, LG, Samsung, Tomson, JVC B. Strategic Groups Strategic Group major(ip) Competitors Share (1)          interior(prenominal) well-known TCL corp 14.09% brands from national huge producers Konka corp 12.86% Haixing corp 9.84% Xiahua corp 8.88% Haier Group 6 .88% Chuanwei corp 7.89% (2)          spell premium products Sony 10.49% Mainly from Japan Panasonic 3.2% South Korea LG 9.8% Samsung 7.5% (3)         Joint-venture products (mainly Chinese with early(a) countries 8.67% Strategic Gr oup Characteristics/ strength! s (1) Domestic well-known national famous brands brands from national huge astray porefolio of product producers well-grounded use of advertising The newest advanced products Emphas on new technological innoration implemenation sell startle at supermarkets Strengths Weakness Production shell economies High-fixed cost investment increase Lower pressure on local competitive pressure because of responsiweness price war frequently. ample carriage in supermarkets Spending more on edifice/ Get enough financial supports maintaining a strong, long edge From local government by good relationship with both agents and reputation supermarkets... If you want to get a full essay, align it on our website: BestEssayCheap.com

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