Consumer Behaviour - Product Line Extension (Billabong)

1.0         SECTION A 1.1         PRODUCT INFORMATION          Original cross Name of growth: Billabong International Product Class: graze Brand Description: Created by two avid surfboarders, Billabong is a pit designed by surfers, for surfers. In 1973, Billabong offered little more than than a small range of surf wear: primarily surf postings and board shorts. But today, Billabong is a make that encompasses the Australian surf finishing by offering products that cater not only for the surfer inside many of us, but for stylus and lifestyle needs. 1.2         stream TARGET MARKET Billabong is a brand that offers numerous products designed to check numerous lifestyles. Included in their ex xsive range atomic number 18 products designed for surfers, general beach goers, skateboarders and the fashion conscious. Comprehensive characteristics of this trade ar difficult to pinpoint, however, it is the assumption that the majority of consumers are males and females elderly betwixt 12 and 35 years of age. Consumer Need: genial reach Need - the most important need well-provided by Billabong 1.3          soon SOLD In the mid 1980s, just over cristal years since the birth of Billabong, the successes of the small Australian brand were world recognised world wide and Billabong products were in high demand.

This behave to the export of Billabong products to the global market with countries such as the USA, Japan, judicious Zealand and Europe first in line. Today, the product range operational extends as far as 2200 lines in Australia, 1300 lines in the US and many more in over 6! 0 contrary countries. It is not unusual that the greatest distribution of Billabong products is to coastal destinations. However, countries locked by land are given the opportunity to live the Billabong ensure with products available on-line and in assorted stores around the world. 1.4          ships bell RANGE Billabong products appear at the higher end of... If you insufficiency to masturbate a full essay, order it on our website: BestEssayCheap.com

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