Marketing In Digital Society

Auger , Pat . `The Impact of Interactivity and Design Sophistication on the Performance of Commercial Websites for Small patronagees .` daybook of Small transmission line Management 43 .2 (2005 : 119 . Questia . 11 Nov . 2008 HYPERLINK http / web .questia .com /PM .qst ?a o d 21 http /www .questia .com /PM .qst ?a o d 21 The power of this article investigated little melodic phrasees which ar involved in internet-based electronic commerce and seek to determine the relationship amidst the website and the small business surgery . The mull over also examined the relationship between two endeavor constructs , two performance musical rhythms , level of interactivity and function sophistication and the entire measure of contingency variables , commercialise turmoil and the age of the website . The study uses prototype fro m listed small businesses in the online directory of yokel beneath telecommunications , electronics and computer . The moment of this study shows that the level of interactivity of item website is positively correlated with the business performance but not affiliated with the number of visitors of the website . In addition , the result shows that the website and performance are positively associated under high levels of market convulsion but not connected under low levels market turbulences . The result of the study recommends that the performance of a website is influence other than by different design and that multidimensional measures of performance are important for effective rating of performanceCai , Xiaomei , and Walter Gantz . `Online Privacy Issues Associated with Web Sites for Children .` Journal of Broadcasting Electronic Media 44 .2 (2000 : 197 . Questia...If you want to get a full essay, order it on our website: BestEssayChea p.com

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