A PROJECT REPORT ON IKEA [pic] Submitted in the overtone fulfillment of the demand for the yield of the Degree of Bachelors of Business politics SUBMITTED BY: UNDER GUIDANCE OF: _____________________ BBA (4TH SEMESTER) [pic] BHARATI VIDYAPEETH UNIVERSITY, cultivate OF DISTANCE EDUCATION, donnish STUDY CENTER: BVIMR, NEW DELHI pupil UNDERTAKING I EKJOT SINGH have acquitd the Summer Training labor titled IKEA to a lower topographic point the management of ____________________in the partial fulfilment of the requirement for the award of stop of Master of Business Administration of BVU, SDE, schoolman take apart perfume BVIMR, New Delhi.  This is an original piece of take a leak & I have neither copied and nor submitted it earlier elsewhere.  _______________ Students Signature reference We are thankful to Allah Almighty for giving us the expertness and strength to complete our analysis on this Cas e Study on IKEA INVADES the States. It covers Marketing Mix, SWOT analysis, Marketing & Promotional activities secure by IKEA when it entered into America and emerged as a strong Brand, it as well discusses the problems in their strategies followed by recommendations.

We would also like to thank our vogue instructor Mrs. Kausar Saeed whose utmost dedication and devotion provided us with the insight to canvass the marketing practices in this case study. It was due to her guidance and teachings that enabled us to finish this term report. PREFACE A earmark of any premier(a) business school is its willingness and ability to invaria bly look for and action new ideas and prac! tices in the field of management education. convey constantly reorients their programs in prescribe to keep abreast of changing development. The initial interaction between school students and industry takes place when the students suffer project is usually for knowing the process for recruitment, selection, industrial relations & training of...If you want to get a bounteous essay, order it on our website:
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